Friday, October 24, 2003

It's quirky how the corporate mind works.

You cut the headcount for a certain department just to see if we can all work harder and make up the difference. For the most part, we do. But it costs you a whole lot in overtime and freelance.

We point out that it would cost half as much to hire someone to do the work.

You ignore us. Then you have a great idea. We should hire someone!

I don't want to offend anyone's business ethics by saying too much, but consider this a public service announcement regarding things to watch out for when submitting your resume:

1. Be sure you have the correct date at the top of your letter. Yes, people do notice little things like that. If your letter is dated two years in the past, you look really pathetic. And if you claim to have written it on Oct. 15, 3003 please be prepared to describe how the human race has evolved in a thousand years. I really do want to know.

2. Leave out the pleading. Beginning your letter with "Please consider me…" and ending with, "Please, please call right away to set up an interview!" did not make me want to call you. It made me want to be far, far away from wherever it is that you are.

3. Keep in mind that the number of literary associations and poetry clubs you list on your resume to is inversely proportionate to people's respect for you as a copywriter. I don't know why. Counterintuitive, isn't it.

4. Use appropriate capitals. There is no shame in capitalizing a word at the beginning of a sentence. It does not make you appear stodgy or old-fashioned. If your IM friends tell you otherwise, they are not really your friends.

Stay tuned for more real-world resume tips and learn how to avoid having your resume plastered with post-its and passed around for others' amusement! Not that any of that goes on around here. That would be wrong.

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