Here's a phenomenon: veggie ham
Hold on. I like the stuff.
Ham ham is slimy and meat-ish. Veggie ham has that pleasant, smoky, salty ham flavor that you want from a sandwich... without the slime.
I discovered veggie ham when I found that I just couldn't face slimy meat in the morning. Bread: OK. Cheese: OK. Lettuce & tomato (optional): OK. The lunchmeat is where it always fell apart. No matter what brand, no matter what type. I'd invariably un-zip the tidy little zip-lock deli bag to find a sticky mass of slimy meat slices.
And I'm not really against meat, per se. Most of the time I could take it or leave it. I know there are people out there who follow it like a religion, and the idea of veggie anything is morally offensive. But even members of the middle ground, the true omnivores, those who can appreciate both a good steak and a steamed medley, seem to find "alternative protein" like my veggie ham really frightening.
Maybe because they sense that the ham is trying to fool them, and they don't like it. It's masquerading as something it's not.
This veggie ham's a player and they ain't tryin' to be played by it.
Hey look, I support anyone's decision to eat only straight-up food. I have my line drawn in the sand too, and line, thy name is broccoflower.